Concept Design

 
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barre3

roles

// Copywriter

Creative consultant //

 

brand

Sometimes a workout's so good, you turn into a lifestyle. Barre3 founder Sadie Lincoln did just that, as have the legions of devout fans who frequent the continent’s 127 studios. And if classes aren’t enough, the brand offers a digital workout subscription, a thriving online community, lifestyle magazine, podcast, events and retail shop, plus a fully supported franchise opportunity for members who want to level up their love of barre3.

 

projects

Working with the creatives and producers at barre3 HQ, I wrote copy for a range of projects, including a portfolio of marketing campaigns and customizable materials for studio owners, a retail rebrand--including product, category and headline copy--front-desk membership book, members-only content, seasonal campaigns--with corresponding social media and emails--and editorial assistance to the b3 magazine.

 
 

work 

Some pieces need to communicate a lot in just a few words. Others allow for more word real estate. Here are a few quick examples of what we created for the membership team.

 
 
 
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