Script writing

Portland-based sock and underwear company Sock It to Me exists in a world where images of rainbow-expelling unicorns are classics and where cats don't eat bugs, but rather ask how they got their beautiful wings. And then make socks about it.



For this video, the team was inspired by the outrageousness of superhero movie trailers—with the outsized announcer voice and proclamations of epic proportions—and wanted to replicate that vibe for the brand’s new underwear line.



I worked with SuperGreat Video on the writing and development of the script as well as location and styling of the video.



Video here.