writing, art direction, styling
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NIKE SPORTSWEAR

 

NIKE SPORTSWEAR 

As the in-house copywriter on Sportswear's global digital team, I wrote dotcom, email, social media and mobile platform content for campaigns including Air Max Day, Air Force 1 Flyknit, Air Max 1 Flyknit, Nike International, Roshe 2, Tech Pack and more. The following are a few examples of that work.

 

NIKE SPORTSWEAR DOTCOM

// copywriter //

 

NIKE INTERNATIONAL 

Nike International captures the energetic spirit of the rebel, the runner. To celebrate the kinetic energy of Rio, the fall 2016 collection features track-inspired favorites printed with images of the city's lights from space.

 
 

ROSHE 2

Roshe, a shoe revered for its elegance and simplicity, got a reboot in the form of the Roshe Two and the Roshe Two Flyknit. On the Roshe's Sportswear page, we took the readers through a brief journey through the Roshe's past and present.

 

NIKE SPORTSWEAR EMAILS

// copywriter //

 

LIBERTY OF LONDON COLLECTION

In a cross-category collaboration with the Liberty of London print studio, Nike Sportswear and NikeCourt created a collection of sneakers and tennis shoes printed in a floral design inspired by Liberty's storied archives. I wrote the supporting text used in emails, social media and the Nike Launch Calendar.