Sometimes a workout is good enough to turn into a lifestyle. So barre3 founder Sadie Lincoln did just that, as did the legions of devout fans who frequent the continent’s 127 studios. And if classes aren’t enough, the brand offers a digital workout subscription, a thriving online community, lifestyle magazine, podcast, events and retail shop, plus a fully supported franchise opportunity for members who want to level up their love of barre3.
Working with the creatives and producers at barre3 HQ, I wrote copy for projects for , including a portfolio of marketing campaigns and customizable materials for studio owners, a retail rebrand--including product, category and headline copy--front-desk membership book, members-only content, seasonal campaigns--with corresponding social media and emails--and editorial assistance to the b3 magazine.
WIP: Some of the pieces needed to communicate a lot in just a few words. Others allow for more word real estate. Here are a few quick examples of the copy I wrote for the membership team.