writing, art direction, styling

REIF HAUS

 

SPRINGTIME IS RIPE WITH POSSIBILITY

An interview with Lindsey Reif of Reif Haus.

 
 
A version of this interview appeared in online literary journal Visitant on February 16, 2014. Photos from the brand's SS2014 lookbook, shot by Autumn Northcraft.

A version of this interview appeared in online literary journal Visitant on February 16, 2014. Photos from the brand's SS2014 lookbook, shot by Autumn Northcraft.

 
 

A week before Portland clothing and accessory designer Lindsey Reif’s first solo show for her independent fashion label Reif Haus, I arrive at her studio in the middle of fittings. The show’s producer – the assiduous Jillian Rabe – and team are there in support and models arrive staggered over the next several hours to try on a sampling of Lindsey’s newest creations.

The studio is just how I’d imagine a busy and blossoming designer's space would be: rolls of Pendleton fabric, sewing machines, racks of clothing, piles of finished clutches, inspiration boards, and the requisite magazine tear of a cat. The Knife plays from a small docking station against while Lindsey ties a model named Sky into a strappy, striped sundress. I poke through the rolling racks while we chat about the fashion show as presentation, drawing inspiration from dark energy and the importance of color.

Lindsey Reif: The line was inspired by this color (holding up a poppy-colored shift dress). I’m really picky about color. I was also inspired by early 90’s minimalism. Kate Moss and Calvin Klein. And the collection includes a scort. Scorts are awesome. You can actually sit down in them.

Carrie Hamm: I definitely wore my fair share of scorts in the early 90s.

L: Right! And then they went away and I think people thought they were stupid, but they are perfect.

C: Tell me about the show next Friday.

L: This is my first solo show, so I feel like I can control every element and make everything look like it is in my fantasy.

Jillian Rabe: The choreography and the show for this event is different than anything we’ve ever done. I love traditional runway. The lights turn on and the music turns on and the models start walking and looking amazing, but you don’t get enough stage time with the garments. This collection is really special, so it is going to be cool to have more face time.

L: I wanted to adopt the model of what the smaller designers do in New York. Rather than compete with the big runway shows during New York Fashion week, they’ll put on presentations and installations. I wanted to bring that model to Portland. I want it to be really fun, more like a party.

C: Your lookbooks are full of all kinds of interesting imagery, with urban, witchy and psychedelic elements. How do you come up with your inspiration?

L: I usually have an era in my head when I’m designing a collection. [A previous collection] was inspired by disco 70’s era but with a darker energy. I wanted to use a ouiji board.

The time is ripe.
— Lindsey Reif

C: Do you keep a muse in mind while designing?

L: Chloe Sevigny or Alexa Chung: someone who is a style icon without being too flashy. Also Rihanna. She has a really classy, classic style that she edges up with urban elements. She rocks some minimalist, classic clothing and she looks great in it.

C: She’s kind of an accessory by herself.

L: Right, she doesn’t need much. I love that red dress that she wore. I could put Rihanna in a dress like that.

C: Your brand motto is “the time is ripe.” What does time mean to you as a designer? 

L: I think that good design is timeless. I liken it to mid-century furniture. Something that was designed in the 50s, but still looks modern no matter what situation you put it in.

C: We are in Portland and you are a designer, so I have to ask about Project Runway. Would you consider it at this point?

L: I was a finalist last year. It’s kind of like an ex-boyfriend where you say you won’t answer the phone when they call you, but then you pick it up. Tim Gunn loved my clothes, so that’s really all I need!

For more Reif Haus, head here.