writer // editor
IMG_9190 copy.jpg

Copy of SAHLIA JEWELRY

Sahlia Jewelry is a study in organic shapes, mixed metals and breezy, cool-girl vibes. Working closely with owner and designer Sahlia Michelle, I lead the brand on marketing and creative projects, including web design, copywriting, social media, events and photo shoot production and styling. I considered each project an extension of the jewelry, and designed them with the same elegant simplicity in mind.

 

SAHLIA JEWELRY

Working closely with the owner and designer of Sahlia Jewelry, I lead the brand on marketing and creative projects, including web design, copywriting, social media, events and photo shoot production and styling. I considered each project an extension of the jewelry, and design them with the same elegant simplicity in mind.

 

SUMMER 2015 LOOKBOOK

// art director, stylist //

Process

As Sahlia Jewelry's art director and in-house stylist, I directed the brand's photoshoots, including lookbooks, studio shoots and product photography. I worked with the designer to create concepts to support the brand’s aesthetic and each season’s line of jewelry. For each shoot, I am responsible for hiring models and photographers to support our vision, as well as taking the lead on styling wardrobe, hair and makeup. Photos by Niki Rhodes.

 

STUDIO SHOOT

// art director //

Studio Study

An artist in every way, Sahlia is most at home in her studio working metal and designing new pieces. For this shoot, we wanted to capture the energy of the studio, give her audience a glimpse into her process. Photos by Niki Rhodes.

 

SUMMER 2014 LOOKBOOK

// art director, stylist //

Photos by Eric Wimberly.

 

SUMMER 2013 LOOKBOOK

// stylist //

Photos by Ben Pigao of Empire Green Creative.

 

NOTHING BUT FLOWERS LOOKBOOK

// art director, stylist //

Photos by Alison Wu and Carrie Hamm.

 

SAHLIA JEWELRY DOTCOM

// content strategist, copywriter //

 

By Design

Keeping with the brand’s general philosophy of breezy beauty and simplicity, I redesigned the Sahlia Jewelry webpage to be bright, spare and easy to navigate. When writing Sahlia Jewelry website copy, I kept the tone relaxed, a little magical and rounded out by technical metalwork details.

 

Double Blade Ring Copy:

The Double Blade ring is as fun as it is dangerous. Hand pounded in thick-gage sterling silver and finished with our signature sterling silver barbells and oxidized edge. Wear with care! Each Sahlia Jewelry piece is made with care in Portland, Oregon. Expect natural variations due to the handmade nature of the jewelry. The unique finishes and patinas are all done by hand and will grow more beautiful with wear over time.

Crescent Moon Hoop Copy:

A variation of the beloved hoop earring, these beauties are inspired by the upward-crescent shape of the moon as seen from the tropics. A hand-formed sterling-silver hoop frames the hand-pounded rose or white-bronze plate. Choose from oxidized (all black) finish or a partially oxidized fade along the lower rim. A pair of our signature sterling silver barbells connect the plate to the hoop.