The Nike+ SNKRS app is the premiere destination for all things sneakers: launches, design details and the culture of sneakers. I worked with the SNKRS team to write copy for various projects that were published on the Nike+ SNKRS app, Nike News and social media.
SNKRS PRESENTS: MASTERS OF AIR, VOL 1
// copywriter //
WMNS CITY COLLECTION
// copywriter //
Classic art meets modern icons. Celebrating five of the world's most influential sneaker epicenters, the women's Spring 2016 City Collection celebrates a piece of the architecture and design history of New York, Paris, Shanghai, London and Tokyo. Each design reimagines an iconic Air Max silhouette in a mix of patters and colors with a unique dubre to represent an essential artistic period of each destination.
AIR MAX ZERO TOKYO
Tokyo's Air Max Zero speaks to the elegance and simplicity of traditional Japanese style. A fused upper provides a textured backdrop to the wave-inspired stitching on the heel and toebox. A Nike logo on the heel nods to the asymmetrical yet balance style emblematic of Japanese design.
AIR MAX THEA NEW YORK
The Air Max Thea delivers an Art Deco-inspired design with a contrasting sunburst pattern replicating the vaulted triangular windows of the iconic Chrysler building in New York City. Rich Suede pairs with a leather Swoosh in black tones synonymous with NYC.
AIR MAX 1 ULTRA PARIS
Calling to mind Paris' Art Nouveau movement--a decadent time and place for design--the Air Max 1 Ultra Paris represents a moment when lush fabrics, curves and intricate details ruled. Gold embroidered details set against a premium suede upper provide a rich update for a look inspired by the intricate architecture found within the city.
AIR MAX 90 ULTRA SHANGHAI
Shanghai, a city known for honoring its traditional Chinese heritage while celebrating a modern aesthetic. This Air Max 90 Ultra features embroidered patterns on a suede upper, premium laces and an accented Air-Sole unit encased by a modern, cored-out outsole.
AIR MAX BW ULTRA LONDON
The Air Max BW Ultra is reimagined with a traditional tile pattern popular in Victorian-era London. Black embroidery bordering the silhouette marries a breathable Hyperfuse upper with a lightweight Ultra outsole.