writing, art direction, styling
Masters of Air.jpg

NIKE+ SNKRS

 

NIKE+ SNKRS 

 

The Nike+ SNKRS app is the premiere destination for all things sneakers: launches, design details and the culture of sneakers. I worked with the SNKRS team to write copy for various projects that were published on the Nike+ SNKRS app, Nike News and social media.

 
 

SNKRS PRESENTS: MASTERS OF AIR, VOL 1

// copywriter //

 
 
 

WMNS CITY COLLECTION

// copywriter //

The original WMNS City Collection post was published on Nike.com prior to the March 2016 launch.

The original WMNS City Collection post was published on Nike.com prior to the March 2016 launch.

Classic art meets modern icons. Celebrating five of the world's most influential sneaker epicenters, the women's Spring 2016 City Collection celebrates a piece of the architecture and design history of New York, Paris, Shanghai, London and Tokyo. Each design reimagines an iconic Air Max silhouette in a mix of patters and colors with a unique dubre to represent an essential artistic period of each destination.

AIR MAX ZERO TOKYO

Tokyo's Air Max Zero speaks to the elegance and simplicity of traditional Japanese style. A fused upper provides a textured backdrop to the wave-inspired stitching on the heel and toebox. A Nike logo on the heel nods to the asymmetrical yet balance style emblematic of Japanese design.

AIR MAX THEA NEW YORK

The Air Max Thea delivers an Art Deco-inspired design with a contrasting sunburst pattern replicating the vaulted triangular windows of the iconic Chrysler building in New York City. Rich Suede pairs with a leather Swoosh in black tones synonymous with NYC.

AIR MAX 1 ULTRA PARIS

Calling to mind Paris' Art Nouveau movement--a decadent time and place for design--the Air Max 1 Ultra Paris represents a moment when lush fabrics, curves and intricate details ruled. Gold embroidered details set against a premium suede upper provide a rich update for a look inspired by the intricate architecture found within the city.

AIR MAX 90 ULTRA SHANGHAI

Shanghai, a city known for honoring its traditional Chinese heritage while celebrating a modern aesthetic. This Air Max 90 Ultra features embroidered patterns on a suede upper, premium laces and an accented Air-Sole unit encased by a modern, cored-out outsole.

AIR MAX BW ULTRA LONDON

The Air Max BW Ultra is reimagined with a traditional tile pattern popular in Victorian-era London. Black embroidery bordering the silhouette marries a breathable Hyperfuse upper with a lightweight Ultra outsole.