Projects: retail rebrand, front-door marketing tool, members-only content, b3 magazine edits
Role: copywriter, editor, concept designer
Deliverables: retail re-brand, membership marketing, studio owner tools, seasonal campaigns
Working with the creatives and producers at barre3 HQ, I wrote copy for a range of projects, including a portfolio of marketing materials for studio owners. Some of the pieces (like this banner) needed to communicate a lot in just a few words.
Like an open house, but stronger, sweatier and more fun.
Barre3 members are a passionate bunch. For the uninitiated, we wanted to highlight the support that turns this workout into a lifestyle.